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Ingredient science · 8 min read
The quiet case for hydroxyapatite
Why the mineral your enamel is already made of might be a gentler alternative to fluoride — and what the current research actually says.
Read the essay →We publish one new essay every other Thursday, written by our formulators, guest dentists, and occasionally Dan himself.
Why the mineral your enamel is already made of might be a gentler alternative to fluoride — and what the current research actually says.
Read the essay →How to turn the two minutes you spend brushing into a real daily practice — and why it changes how your mouth feels by week three.
Read the essay →What actually happens inside our Stow studio between the moment a formula is signed off and the day it ships to your door.
Read the essay →Dr. Amelia Karr, DDS, walks through the four most common causes of tooth sensitivity — and what to actually do about each.
Read the essay →How we ended up buying the peppermint for our Botanical Rinse from a family farm forty-two miles from the studio.
Read the essay →A field guide to the six ingredients you'll see on almost every toothpaste tube — and how to tell which of them your smile might not need.
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